The Coke Zero Game!

Posted on March 13, 2008, under Marketing.

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Hi peeps,

Do you know what Viral Marketing is? Viral Marketing refers to advertisement techniques that use any available form of social networks as emails, videoclips, flash games, SMS, etc., to spread itself through self-replicating viral processes (just like a computer virus :P). The goal of this technique is to target individuals of a certain social segment and create a message attractive enough to make them pass it along to the rest of the population. (more…)